The research method in the research is descriptive-explanatory, which was used to collect information in the form of document and library study, the viewpoints, ideas and definitions related to the research topic were examined, and also by using the field method (questionnaire, observation, interview and field observation). The required data were collected and implemented in SPSS software, then data analysis and hypothesis testing were done according to Spearman's statistical test. The sample size in this research was 120 questionnaires that were randomly distributed in the place using the Cochrane sampling method. Cronbach's alpha was used to measure the reliability of the questionnaire. Considering that the value of alpha higher than 0.7 is suitable and desirable and shows the internal consistency of the questionnaire. Therefore, the alpha obtained for the completed questionnaire was 0.73, which is a relatively suitable and desirable coefficient for the current research. Based on the results in the first hypothesis; Spearman's correlation between the brightness-color variable and the beautification of the image and urban landscape of Izeh at a significance level of 0.000 and with 95% confidence it can be said that there is a significant relationship between these variables, the intensity of the relationship between the variables is equal to 0.951, which shows it gives a direct and positive relationship between the variables, i.e. lighting-color is an opportunity to beautify the urban landscape of Izeh. The more attractive the city's lighting and color is, the more effective it is in the city's landscape and the desire of people to live in it and the satisfaction of the residents. In the second hypothesis; Spearman's correlation between the variable of environmental qualities-lighting and the beautification of the image and the urban landscape of Izeh at a significance level of 0.000 and with 95% confidence it can be said that there is a significant relationship between these variables, the intensity of the relationship between the variables is equal to 0.878, which it shows the direct and positive relationship between the variables, that is, the environmental-lighting qualities are an opportunity to beautify the urban landscape of Izeh city. The higher quality of the environment, the greater the desire of residents to live in the region and city. In the third hypothesis; Spearman's correlation between the variable of building body facade and the beautification of the urban landscape of Izeh at a significance level of 0.000 and with 95% confidence it can be said that there is a significant relationship between these variables, the intensity of the relationship between the variables is equal to -0.345, which it shows the inverse relationship of research variables. Therefore, no matter how simple and ordinary the facade of the building is and lacks visual and appearance appeal, this causes damage to the urban landscape and residents' lack of desire and satisfaction with the buildings. In the fourth hypothesis; Spearman's correlation between the color variable of building facade can be a challenge in beautifying the image and urban landscape of Izeh at a significance level of 0.000 and with 95% confidence it can be said that there is a significant relationship between these variables, the intensity of the relationship between the variables is equal to 0.450 - which shows the inverse relationship between the two variables, no matter how much the color of the facade of the building does not match the standards and tastes of the residents and lacks external attractiveness, this is the reason for the dissatisfaction of the residents and the challenge of the urban landscape.